The owner of a southern grocery store chain is standing by the political message featured in his business's latest weekly advertisement.

The newest ad for Mac's Fresh Market reads, "Heaven has a wall, a gate and a strict immigration policy. Hell has open borders. Let that sink in." The chain has locations in Louisiana, Arkansas and Mississippi.

The store's owner, Reggy McDaniel, said on Fox & Friends that he had no idea his message would become as controversial as it has.

He said that he saw the written message on Facebook and decided to put it at the top of his store's ad to let people know they have to enter heaven through a gate.

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"God has a place for us to go and he has a salvation for us, and that's what I was trying to do," McDaniel said. "I'm really proud of it and I stand by my message."

McDaniel said that the initial reactions to the ad were negative, but that changed after he gave an extended statement about it on a radio station.

"[People] talk so filthy and so pitiful, I don't even know why Facebook lets it stay up there," he said. "All we're trying to do is give a simple message that Jesus loves you. ... It accomplished what we wanted to, and I'm proud of that.

McDaniel said rather than paying attention to the negative comments about his ad, he is instead focusing on his customers.

He said that his customers have told him to stand firm in his beliefs and that they stand with him.

"The grocery business will be fine, we've been doing this since the '50s. ... My customers will stand by me and I believe that," he said. "They know who I am and they know what I stand for."

Watch the interview above.

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