Former Hillary Clinton campaign press secretary Brian Fallon warned his fellow Democrats that they may have recaptured the House in the midterm elections, but it will be difficult to defeat President Trump in 2020.

In a series of tweets on Wednesday, Fallon argued that Trump's controversies and control of the bully pulpit allow him to dominate media coverage.

He said that a candidate best-positioned to run against the president would be someone who "commands a media ecosystem apart from Trump."

On "Outnumbered" Thursday, Democratic strategist Jon Summers said Fallon is right that Trump "knows how to control the media," and Democrats need a candidate who can command attention and connect with people.

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"I think we do have some potentially good candidates who will be able to run," Summers said, arguing that the American people like Democratic policies and the party just needs a candidate who can advocate for those policies without getting bogged down in the details.

Melissa Francis agreed that policies and ideas are critical, but she said the messenger is all-important.

"You need that person who can block out the sun," Francis said. "Americans ... are looking for cult of personality."

She said it appears that only someone like Oprah Winfrey could be that person for the Democrats.

She added that Trump certainly dominates media coverage, but much of that coverage is negative.

"It cuts both ways," Francis said. "I don't know that it always is that positive."

Watch the "Outnumbered" discussion above.

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