Fox News Tops All Broadcast and Cable News Networks for Election Night Coverage
— Fox News (@FoxNews) November 8, 2018
Fox News Channel topped all of broadcast and cable news networks for coverage of the 2018 midterm elections on Tuesday, November 6th in total viewers, in addition to delivering the highest-rated midterm coverage in cable news history with total viewers, according to Nielsen Media Research.
Co-anchored by "Special Report" anchor Bret Baier and "The Story" anchor Martha MacCallum, FNC averaged 7.8 million in total viewers and 2.4 million in the 25-54 demo from 8PM/ET-11PM/ET, beating NBC (5.7 million P2+; 2.3 million 25-54), ABC (5.3 million P2+; 2 million 25-54), CBS (3.9 million P2+; 1.3 million 25-54), CNN (5.1 million P2+; 2.5 million 25-54) and MSNBC (4.8 million P2+; 1.4 million 25-54) in total viewers, and coming in second overall in the 25-54 demo. For the 6PM-1AM/ET hours, FNC once again topped CNN and MSNBC in total viewers, and beat MSNBC in the 25-54 demo.
Fox News Digital also delivered its highest number of page views (125.6 million), uniques on the mobile app (3.7 million), uniques on OTT devices (273,000) and time spent on OTT (26.1 million minutes) this year, according to data from Adobe Analytics. Additionally, November 6th was Fox News Digital’s highest day of Politics page views (33.9 million), uniques (8.8 million) and video starts (4.9 million) this year.
On social media, Fox News was the most engaged news brand on Facebook, Twitter and Instagram, and drove 45% more engagement than CNN and MSNBC combined, according to data from Socialbakers. Additionally, on Facebook among the competitive news set, Fox News accounted for 30% of all native video views and 50% of all live video views, almost doubling the nearest news competition (ABC News) in live video views.
According to Nielsen data:
2018 Midterm Election Coverage (8PM/ET-11PM/ET):
FNC: 7,784,358 P2+; 2,391,778 A25-54
NBC: 5,689,972 P2+; 2,282,316 A25-54
ABC: 5,264,056 P2+; 1,956,719 A25-54
CNN: 5,070,236 P2+ and 2,543,159 A25-54
MSNBC: 4,749,432 P2+ and 1,354,073 A25-54
CBS: 3,859,292 P2+; 1,335,624 A25-54
2018 Midterm Election Coverage (6PM/ET – 1AM/ET):
FNC: 6,121,000 P2+; 1,816,000 A25-54
MSNBC: 3,945,000 P2+ and 1,102,000 A25-54
CNN: 3,884,000 P2+ and 1,870,000 A25-54
Read the full press release, here.