Ben & Jerry's Founders Creating Democrat-Inspired Ice Cream Flavors to 'Take Back Congress'
The duo behind Ben & Jerry's ice cream is hoping to "take back Congress" by creating Democrat-inspired flavors.
Ben Cohen and Jerry Greenfield are teaming up with social justice organization MoveOn to create a contest to support seven progressive candidates ahead of the midterm elections.
In a press release posted to MoveOn's website, the pair said, "We need a Democratic majority to check President Trump’s unrestrained power."
The contest will consist of coming up with flavors and flavor names inspired by Democratic House challengers Jess King, Lauren Underwood, Aftab Pureval, J.D Scholten, Ammar Campa Najjar, Stephany Rose Spaulding and James Thompson.
It was also noted in the press release that the contest was not associated with Cohen and Greenfield's company, just them as individuals.
Yo, internet! We need ur help to come up with 7 amazing flavors for 7 amazing up & coming progressives who could be headed to Congress in Nov. To sweeten the deal, Jerry & I will personally make a small batch of each of the winning flavors @MoveOn https://t.co/Gvn876rtTA
— Ben Cohen (@YoBenCohen) September 21, 2018
"We also need to send progressive champions to Congress who will fix our health care system with Medicare for All, protect clean air and water, and get big money out of politics," they also said.
A consultant working with Cohen and Greenfield said that the men chose the candidates by focusing on "long shots, up-and-comers and candidates who might not be given a chance by institutional actors."
The seven flavors will not be for sale. Instead, limited batches of each candidate's flavor will be created, then raffled off to supporters, Politico reported. MoveOn will also reportedly contribute fundraising pitches for each of the candidates.
In 2016, Cohen created "Bernie's Yearning" in honor of the then-presidential candidate from his home state of Vermont, Sen. Bernie Sanders (I). The flavor was limited to only 40 pints, and more than half were donated to Sanders' campaign that year.