An Army veteran called out Nike Saturday on Fox & Friends for featuring Colin Kaepernick at the center of the company's "Just Do It" campaign.

Tyler Merritt's company, Nine Line Apparel, has countered Nike by releasing a shirt of its own that reads "Just Stand."

Merritt, a former Army captain and Nine Line's CEO, said Saturday, "They decided to take a stance. This is our stand.”

Nike recently announced a multiyear agreement with Kaepernick, including for his own apparel line, video ads and billboards featuring his image, and a contribution to the former San Francisco 49ers quarterback's Know Your Rights charity.

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The company drew immediate backlash after releasing a print ad that stated, "Believe in something, even if it means sacrificing everything."

Merritt said Saturday that it's hard to make a parallel between an athlete's sacrifice and a soldier's.

"The word 'sacrifice' in the military members, it's something severe," he said.

He said that Nike's move to feature a controversial figure like Kaepernick was done with a lack of concern about those who may find the former quarterback's actions offensive.

"I agree that police brutality is bad, but you know, wearing socks that say pigs..." he said, in reference to when Kaepernick wore socks depicting police officers as pigs.

"Actions speak louder than words," Merritt said. "If you want to say that you're promoting social injustice, then actually do something."

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