The co-hosts of "The Five" on Thursday sounded off on Nike's controversial new ad campaign featuring Colin Kaepernick.

There has been a huge backlash over Nike's decision to go into business with the former quarterback-turned-social-justice-warrior, with many people boycotting Nike and some social media users even posting videos and photos of them destroying their Nike-branded apparel. Still, Kaepernick maintains a base of supporters across the country for his activism.

Jesse Watters said this is all boils down to the "myth of Colin Kaepernick," which he argued was created by the media.

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He explained that Kaepernick was not having success as the San Francisco 49ers' quarterback, and he saw the writing on the wall that his time as an NFL starter was coming to an end.

"He started kneeling because he knew he was getting cut, and [he] tried to reinvent himself," Watters said. "And the media came in and they made this guy a hero when he didn't deserve it, because the real heroes are the cops on his socks that he mocked."

Juan Williams said that it wasn't Kaepernick or the media who elevated athletes' national anthem protests into a huge national issue, but instead President Donald Trump.

He pointed to Trump's infamous "get that son of a b**** off the field" remark during a September 2017 rally, which he argued just threw fire on an already contentious debate.

Watch more from "The Five" above.

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