Tucker Carlson slammed Nike for its announcement on Monday that Colin Kaepernick is the new face of the company’s “Just Do It” campaign.

Kaepernick, a former San Francisco 49ers quarterback who remains a free agent, started the trend of NFL players refusing to stand for the anthem in 2016 to protest racial inequality and police brutality.

There has been a huge backlash to Nike's decision to go into business with the former quarterback-turned-social-justice-activist, with many social media users posting videos and photos of them destroying their Nike-branded apparel.

On "Fox & Friends" on Tuesday, Tucker Carlson called out the Nike executives who are profiting from Kaepernick and "his attacks on the United States."

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“This is an attack on the country,” Carlson stated, pointing out that Kaepernick is not protesting any specific lawmaker or policy.

"Sitting during the national anthem is a way of making a broad-based, generalized -- and therefore impossible to rebut -- attack against the country that made him and Nike rich," Carlson said.

He said it's a "real problem" when the most successful people in a society hate and resent the very society that made them successful.

"Here you have a boardroom of corporate executives deciding that they are going to profit from attacks on the country that made their company possible,” Carlson said. "That is a really ominous thing. We should be really worried about that."

Watch the "Fox & Friends" segment above, and don't miss "Tucker Carlson Tonight," weeknights at 8:00pm ET on Fox News Channel.

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