The panel on The Five reacted Tuesday to Nike's decision to place former quarterback Colin Kaepernick at the center of its newest ad campaign.

Kaepernick, formerly of the San Francisco 49ers, started a wave of protests after kneeling during the national anthem in 2016 to protest racial injustice and police brutality.

The controversial quarterback is featured in an ad posted to social media with the quote, "Believe in something. Even if it means sacrificing everything."

"He's sacrificed nothing to get into the position he is [in] now," Fox News contributor Katie Pavlich said.

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There has been a huge backlash to Nike's decision to go into business with the former quarterback-turned-social-justice-activist, with many social media users posting videos and photos of them destroying their Nike-branded apparel.

Pavlich noted on Tuesday that Kaepernick has been a Nike athlete since 2011, and the company has been paying him amid his protests that including wearing socks that depicted police officers as pigs.

"The free market is a wonderful thing, and we'll see how this runs out for Nike," she said.

Jedediah Bila questioned Nike's decision from a business and financial standpoint, as the company's shares fell more than 2 percent in trading on Tuesday.

"There's plenty of people that you could pick that haven't made very distinct political or cultural statements," she said. "I can't, for the life of me, figure out as a business decision why you would go this risky route."

Watch more above.

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