Burger King Thwarted by Google After Clever Ad Triggers 'Home' Devices
Burger King released a new ad designed to trick the Google Home device into looking up the definition of its signature Whopper burger.
In the 15-second ad, which debuted Wednesday, the Burger King employee said, "OK Google, what is the Whopper burger?"
The "OK Google" command on the TV ad then triggered the Home device, which responded to the question by reading from the Wikipedia page about the sandwich.
Since anyone can edit a Wikipedia page, pranksters and trolls rushed to insert humorous lines over what the company had written.
Google, however, sprang into action and just hours after the ad's release, moved to disable the functionality.
Google said it was not notified about the ad, but issued no further comments.
Burger King reportedly purchased spots to run the ad on major networks, including during "The Tonight Show Starring Jimmy Fallon" and "Jimmy Kimmel Live!"
The device works similarly to Amazon's Echo device, which wakes and accepts commands following the word "Alexa."