On Thursday, “Game of Thrones” fans learned the information they have awaited for months: Season 7 of the show will arrive on July 16.

To build enthusiasm for the upcoming season, the date was revealed in a much-hyped - but ultimately disastrous - Facebook Live event.

The event involved watching a block of ice melt which concealed the premiere date.

That's right, tens of thousands of fans and journalists literally watched a block of ice melt for more than an hour for "Game of Thrones."

People were quick to react on social media:

Season 7 - which will only feature seven episodes, instead of the usual 10 - is expected to the show’s penultimate season, followed by a six-episode Season 8 to conclude the series next year.