'Born the Hard Way': Budweiser's Super Bowl Ad Centers on Immigration
A Super Bowl commercial from Budweiser is wading into the immigration debate.
Released ahead of the big game, the ad depicts Anheuser-Busch co-founder Adolphus Busch coming to America from Germany in the 1850s.
"You're not wanted here! Go back home!" people shout at him as he arrives in the United States.
At the conclusion of the Hollywood-esque production, a graphic states: "When nothing stops your dream, this is the beer we drink."
The company said the ad was in the works since May and the timing has nothing to do with President Donald Trump's recent executive orders.
"There's really no correlation with anything else that's happening in the country," Budweiser VP Ricardo Marques told Ad Week.
Nonetheless, the ad has generated a lot of discussion on social media, earning criticism and praise.
I'm not to happy. Budweiser will be playing a pro-immigration ad during the Super Bowl. I'm a simple man and like my Bud. Time to switch.
— Bearded Bastard (@Patriot18D) February 1, 2017
I don't push alcohol and never liked Bud but I'll find a product of theirs to salute this spot saluting immigration https://t.co/JIepRLPl9A
— Keith Olbermann (@KeithOlbermann) January 31, 2017
"You're not wanted here!" lolllllllllllllllllllllllllllllllll https://t.co/dxq6F17Mlt
— Breitbart News (@BreitbartNews) January 31, 2017
— Alan (@GammaCounter) February 1, 2017
@Budweiser I am 65 yrs old & lifelong Bud drinker. That will change Sunday if your ad lectures me on your immigration views. You've my word.
— B. Steve White (@bstevewhite) February 1, 2017
This Bud is for all of us......
— Michael Smith (@oldmikey50) February 1, 2017
The ad has been viewed more than 2.5 million times on YouTube in just 24 hours.
Super Bowl LI will be played Sunday in Houston between the Patriots and Falcons and will be be aired on FOX broadcast network.
What's your take on the ad?