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Dallas Cowboys running back Ezekiel Elliott's rookie season just got that much more memorable.

In Sunday night's 26-20 victory over the Tampa Bay Buccaneers, Elliott celebrated his second-quarter touchdown by jumping into a Salvation Army red kettle situated behind the end zone.

Though he received an unsportsmanlike conduct penalty for excessive celebration, the NFL announced Monday that he will not be fined.

"I mean it's just sitting there right in the end zone, you know. It's the perfect celebration," Elliot said after the win. "They're one of our biggest partners, so I had to show them a little bit of love."

The touchdown was Elliott's 13th rushing touchdown of the season, which broke Pro Football Hall of Famer Tony Dorsett's franchise record.

Cowboys owner Jerry Jones said he was fine with the celebration.

"I think the Salvation Army should give him the highest award," the outspoken owner said. "My dream would be for the NFL to really fine me a lot of money and I'll take them to the Supreme Court and we'll get the Salvation Army more attention than anybody can get them. So let's go."

The Salvation Army was happy to get the publicity, especially at this time of year when red kettles are staples in communities nationwide.

Tell us what you think about the rookie's touchdown celebration.

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