Levi's Jeans Tells Customers: Don't Carry Guns in Our Stores
The jeans company Levi's Strauss & Co. is making one thing clear: Guns don't belong in their stores.
In a LinkedIn post Wednesday titled "An Open Letter to Customers: Our Weapons Policy," Levi's President and CEO Chip Bergh requested that shoppers refrain from bringing guns into store locations, regardless of whether the gun owner has a license or if the particular state allows open carry.
Bergh specifically mentioned a recent incident in Commerce, Ga., involving a gun inadvertently firing in a store and injuring the owner. The letter continued:
"So, while we understand the heartfelt and strongly-held opinions on both sides of the gun debate, it is with the safety and security of our employees and customers in mind that we respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where it’s permitted by law. Of course, authorized members of law enforcement are an exception."
Companies including Chipotle, Panera Bread, Starbucks, Target and Whataburger have made similar gun requests to their customers.
"You don't need a gun to try on a pair of jeans," Bergh told Fortune, saying the measure was "a request not a mandate."
The policy announcement comes after three people were killed in September when a gunman opened fire in a Macy's store north of Seattle.