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Uber, the popular car service, asked its riders to observe a moment of silence to "reflect on gun violence."

The company paused the app for one minute at midnight on Friday, as it requested users "create a moment of reflection for the Uber community so that we can all think about what we can do to help."

Instead of being able to set a pickup location, riders got a message saying, "1 minute to reflect on gun violence."

The company also changed the icons on the app to peace signs, promising to donate to anti-violence non-profits in Baton Rouge, Minneapolis, and Dallas, three cities where much-publicized gun-related deaths occurred in the past week.

Reaction immediately started to pour in on social media, and many people seemed to be confused and upset by Uber's "minute of silence":

Watch the "Fox and Friends Weekend" co-hosts react above.

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