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More than 340,000 have signed a pledge to stop shopping at Target, in response to the corporation’s announcement this week that transgender employees and customers will be allowed to use the bathroom that corresponds with their gender identity.

“This means a man can simply say he ‘feels like a woman today’ and enter the women's restroom... even if young girls or women are already in there,” stated the American Family Association, which started the petition.

Target on Tuesday became the first giant retailer to weigh in on an issue at the center of a heated national debate.

The announcement came just after North Carolina passed a law requiring people to use bathrooms in public facilities that correspond with their gender at birth.

“#BoycottTarget has resonated with Americans,” wrote AFA president Tim Wildmon.

“Target’s harmful policy poses a danger to women and children. Predators and voyeurs would take advantage of the policy to prey on those who are vulnerable. It’s clear now that many customers agree.”

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