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It only took a group of thieves about 40 seconds to ransack a high-end clothing store of more than $100,000 in merchandise, according to Atlanta police. 

The well-coordinated robbery started after one black male suspect allegedly used Facetime to point out which items to target. 

A clerk said one of the suspects said that he was going to an ATM to withdraw money to make a purchase. 

Instead, he held the door open and several more male suspects streamed in and began frantically pulling clothes off the racks. 

The Moda 404 Men's Boutique requires customers to be buzzed in. 

As the robbery was unfolding, one of the suspects brandished a gun and made two employees lie on the ground.

Police are searching for seven black males in the April 6 heist. They say the suspects wore gloves and attempted to conceal their faces. 

Watch the video above.

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