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President Obama will skip former First Lady Nancy Reagan’s funeral on Friday. Instead, he will keep a scheduled appearance as a keynote speaker at the South by Southwest Interactive Festival, the White House said Tuesday.

First Lady Michelle Obama will represent the president at the funeral, which is being held at the Reagan Presidential Library in Simi Valley, California.

"The president will not attend," White House Press Secretary Josh Earnest told reporters Tuesday. "The president is actually traveling in Texas on Friday."

The SXSW Festival is an annual symposium for digital startups and emerging technologies that takes place each year in Austin, alongside film and music festivals.

This comes just several weeks after the president also skipped the funeral of Supreme Court Justice Antonin Scalia.

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