Which Super Bowl 50 ad stuck with you? 

Brian Kilmeade went over some of the top ads from last night with Lee Carter, a language strategist and researcher for Maslansky & Partners.

Carter assessed viewers' real-time reactions to some of the top ads.

A funny conversation between comedian T.J. Miller and the Shock Top "orange guy" tap scored an A, especially among men. 


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Snickers had one of the most anticipated airings, with Willem Dafoe standing in for Marilyn Monroe in the iconic white dress.

Carter said this one scored a B-minus, but she applauded the spot overall because people are going to remember that this was a Snickers ad. 


Intuit Quickbooks got a D grade for a spot which featured a small business called Death Wish Coffee. 

The coffee maker won an online contest sponsored by Intuit to feature a small business in a 30-second Super Bowl ad.

"Nobody got it," said Carter, calling it a great promotion that didn't have a "clear tie-in." 


Here are some more of the most memorable ads...

Star comedians Amy Schumer and Seth Rogen teamed up for a highly-anticipated Bud Light ad that featured a cameo by Paul Rudd.


T-Mobile got Steve Harvey to poke some more fun at himself for his infamous Miss Universe gaffe.


#PuppyMonkeyBaby, brought to us by Mountain Dew, was probably the social media winner, and it's already been watched on YouTube almost 10 million times.


Doritos has a history of stellar Super Bowl ads and this one - featuring a dad crunching loudly during his pregnant wife's ultrasound - had a lot of people talking. 

Some said it was a little gross, though.


Topping most of the "worst ads" lists was this spot which centered around opioid-induced constipation...

... and this one for a drug called Xifaxan featuring a cartoon intestine.


Michelob Ultra had the first ad in the first commercial break of Super Bowl 50. CBS reportedly charged $5 million for a 30-second ad this year, up $2 million from just five years ago. 


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