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Women in Canada are flocking to a mall to see a man known as “Fashion Santa.”

Forget the trademark paunch and gold-framed glasses. The Santa at Toronto’s Yorkdale Mall is a slim, smoldering professional model, who specializes in taking selfies.

“It’s a modern spin on the typical Santa photos,” the model, Paul Mason, said in a promotional interview.

Rather than the traditional red suit, this Santa is decked out in a burgundy velvet blazer, a checkered scarf, and even a waist-cinching belt.

Thankfully, all the chatter is going to a good cause.

Each Santa selfie with the hashtag #YorkdaleFashionSanta will raise $1 to the SickKids Foundation.

Anna Kooiman responded to the hysteria on “Fox and Friends,” calling Fashion Santa “a silver fox.”

What’s your reaction? Let us know in the comments.

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