Philadelphia is so "desperate" for voters that $10,000 will now be offered to anyone who casts a ballot in its upcoming mayoral election, a nonprofit group has announced.

Come Nov. 3, one voter will be randomly selected to take home the cash.

The "lottery" is a way of incentivizing voters as turnout rates have dropped across the country, said the Philadelphia Citizen, a media organization aiming to boost local civic engagement. The funds are a donation from the Pamela and Ajay Raju Foundation.

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In Philly, only 20 percent of eligible voters showed up to the polls in 2011, Tom Shillue said on Red Eye Tuesday.

This marks a steep decline from 1971, when turnout was as high as 77 percent.

Though controversial, the program is not illegal, nor is it intended to endorse any one candidate, the report stated.

“We’re doing this for one reason alone: To bring more people to the polls, in any way that gets them there,” it said.

“Sure, it reeks a little. It is sorta icky… But you know what? Desperate times call for desperate measures,” said the Citizen.

Watch the discussion above, with Julie Roginsky, FBN's Trish Regan, and comedians Shane Mauss and Seth Herzog.

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