Every kid deserves to celebrate Halloween, says Kelly Rowland.

That’s why the Grammy Award-winning artist is partnering with M&M’S this week to pass out free candy and costumes to disadvantaged children in Newark, N.J.


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“I’m working with M&Ms to just really make Halloween easier and more fun,” she said in an interview with In The Zone’s Diana Falzone on Tuesday. “We’re also going to do a family fun zone, a pop-up store, where everyone can come and get free costumes and candy, and make it a celebration for the community.”

Rowland will headline the two-day event in Newark, which is also the birthplace of M&M’S, she added.

Mayor Ras Baraka said in a statement he was “thrilled they have turned their attention to our city this Halloween.”

“M&M'S is offering the residents of Newark a safe and family-friendly environment to have some fun, and we hope it will be an event this community will remember for years to come,” he said.

Asked how she felt when she saw people dressed as her or other members of Destiny’s Child, Rowland said, “It’s really, really cute. I remember watching this one guy, he actually did a full-on cute little outfit of myself, and I remember he was dressed to the nines… Of course it’s very flattering, so I love that.”

The festivities will be held in Newark from Tuesday through Wednesday.


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