Kia earned a lot of praise on social media for an ad that ran during NBC's Sunday Night Football. 

The spot took a shot at "participation trophies," showing a dad ripping off the tag and writing in "CHAMPS."

The dad wonders why his son's team got a "participation" trophy even though they were undefeated. 

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'Earn a Real One': NFL Star Gives Back Sons' Participation Trophies

The 2016 Kia Sorento commercial is part of a campaign portraying the vehicle as being built for "football families."

The ad comes after Steelers linebacker James Harrison made headlines for posting on social media that he'd be giving back a participation trophy awarded to his sons. 

Watch the ad above.

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