Rev. Franklin Graham, president and CEO of Samaritan's Purse and the son of iconic evangelist Billy Graham, appeared on "The O'Reilly Factor" tonight and slammed Target for the company's decision to drop gender-specific references in its children’s wear and toys.

According to Target's announcement, it will remove references to gender in toy and bedding sections over the next few months. It will also stop using pink, blue, yellow and green paper to denote shelves with items targeted to boys or girls.

Graham said this is a slap in the face to American families, asserting that the push for gender neutrality has gone too far.

"They're not 'gender neutral' children. These are boys and girls, the way God made us," Graham said.

He asked for American families to speak out to Target store managers and to call the corporate headquarters and voice their displeasure.

"There's other competition out there. You don't have to shop at Target. [People] just might visit somewhere else," Graham said.

"I think they're 'off-Target."

Watch more from the "Factor" interview above.

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