Do you text while walking? If so, please stay in your lane at Utah Valley University.

A “texting lane” has sprouted up on a Student and Wellness Center staircase at the college. The staircase has three lanes – walk, run and text.

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UVU creative director Matt Bambrough came up with the design project as a “tongue-in-cheek reference to the college-wide epidemic of kids walking around with their faces buried in their iPhones,” Fusion reported.

“You have 18-24 year olds walking down the hall with smartphones, you’re almost bound to run into someone somewhere; it’s something we’re dealing with in this day and age,” Bambrough told Fusion. “But (preventing collisions) isn’t the reason we did it—we did it to engage the students. It’s meant to be there for people to look at and enjoy.”

What do you think of the design project? Let us know in the comments.

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