Company Classifies Clothing Sizes Using Flowers, Not Numbers
One clothing company is embracing every shape and size by leaving numbered sizes off its labels.
Manifesta, a workout clothing company for curvy women, is trying to avoid “size-shaming” by replacing numerical sizes with flowers.
For example, sizes 2-4 are represented by poppies, sizes 6-8 are replaced by lilies, and people who fall in the 10-12 range are roses.
The hosts of “Outnumbered” today discussed these flower labels.
“Maybe do fruit, wouldn’t that make more sense?” Andrea Tantaros asked, remarking that women’s magazines often refer to female bodies as pear-shaped.
Harris Faulkner remarked that the problem with flower labels is that the company still needs a size chart to explain the flower categories.