Prepare for Kraft Mac and Cheese to Have a New Look
Kraft announced on Monday that its signature Macaroni & Cheese dinner will no longer contain artificial preservatives or synthetic dyes, starting in January 2016.
Instead, the iconic, neon orange meal will get it's color from natural sources such as paprika, annatto and turmeric.
This comes after intense pressure from activists and food bloggers to shift away from processed foods.
FoxNews.com reported that food activist Vani Hari, who blogs as the “Food Babe,” started a Change.org petition asking Kraft to remove dyes from its mac and cheese, receiving more than 365,000 signatures.
Many people, however, are lamenting the change, including Andrea Tantaros.
"My heart is a little heavy today," Tantaros said on "Outnumbered."
"If it's going to taste the same and the ingredients are more natural and better for kids, great, right?" Guy Benson said.
"I think people of a certain age are really sort of emotionally tied to that neon orange color," Rachel Campos-Duffy said. "But I think younger kids who would get introduced to 'natural, turmeric, paprika' version, I don't think they care."
Watch more above.
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