Greg Gutfeld tonight sounded off on California ads which trash e-cigarettes.

“The Five” co-host said that the ads “demonize with flimsy lies.” The ads claim that e-cigarettes are as addictive as heroin and have unknown long-term effects.

In reality, Gutfeld said that e-cigarettes don’t contain tobacco and that they help people quit real cigarettes.

“The ads do exactly what they accused e-cigs of doing – seductively marketing something deadly. It’s not an ad, it’s propaganda,” he said.

Gutfeld speculated that perhaps the government doesn’t want Americans to quit smoking because that’s how it makes money.