Starbucks is facing backlash for plans to serve its coffee with a side of dialogue on race.

Baristas can now give customers a cup that says “Race Together” and engage patrons in conversations on race relations.

The new campaign has some customers worried that the policy will slow down service and start arguments. Others say they just don't like it.

CEO Howard Schultz rejects those who say it’s a bad idea, explaining that his goal is to foster discussions and exchange ideas on the important topic. But when customers took to Twitter to exchange their ideas with Starbucks senior vice president of communications Corey duBrowa, he deleted his account, explaining that he felt “personally attacked.” His account has since been reactivated.

Starbucks has partnered with USA Today on the campaign.

What do you think of this idea? Let us know in the comments.

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