The New York Times recently reported that MSNBC fell behind CNN in the third quarter ratings. Even the network's biggest star, Rachel Maddow, posted her lowest numbers in the key 25-54 demographic.

On last week's Media Buzz, Bill O'Reilly said that he was amazed MSNBC hasn't just pulled the plug.

"Where is there to go on this thing?" O'Reilly asked. "They're not gonna be successful."

Today on Media Buzz, Howard Kurtz spoke to Joe Concha about whether or not MSNBC can climb out of their ratings hole.

According to Concha, the long-term slide of MSNBC numbers can be attributed to a shift in strategy from breaking news to opinion.

"The problem with going to more opinion is, outside of the morning show, which does have some dissent and diverse views, from 9am to about 11pm, outside of Matthews and Maddow, it's impossible to discern one show from another," Concha explained. "It's like listening to a Milli Vanilli album. Every song sounds the same."

"So, I think when you don't have dissent, it doesn't make for compelling television, and people, especially liberals, are moving away in droves, as the numbers indicate."

Last week, Concha reported that MSNBC is eyeing canceling "Ronan Farrow Daily," which averages just 50,000 viewers in the important 25-54 demo.

"They threw him right in, they put him on at 1 o'clock in the afternoon when no millennials are watching, and this is your result."

Watch the clip above.