‘We Watch News to Affirm Us': Focus Group Examines Lack of Trust in the Media
A Frank Luntz focus group examined how Americans view the media and found a lack of trust there.
Luntz explained on “Media Buzz” that the problem is partially with consumers themselves.
“We don’t watch news to inform us anymore, we watch news to affirm us,” he said.
Luntz said we need a situation where Americans’ beliefs are willing to be challenged.
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