The National September 11 Memorial Museum is pulling a controversial cheese platter from its gift shop.

The United States-shaped plate has three hearts marking where the hijacked planes crashed.

After the museum’s opening earlier this month, some people spoke out against the gift shop. Memorial CEO Joe Daniels said that going forward, victims’ families will consult about what’s appropriate to sell.

“Once the public starts coming in, you learn so much,” Daniels said. “We in no way presume to get everything right. We will accept that criticism, absolutely.”

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