UPDATE: Federal Agency Says it Approved Palcohol in Error
UPDATE: The Alcohol and Tobacco Tax and Trade Bureau, which originally approved “Palcohol,” has reversed its position, saying it was approved "in error."
Read the original story below:
In a move that surprised even the makers of this product, federal government has approved Palcohol, aka powdered alcohol.
The Alcohol and Tobacco Tax and Trade Bureau approved the product, which is expected to hit store shelves this fall.
Caught off guard by the approval, Palcohol’s website wasn’t exactly ready for primetime.
The site originally read: “What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.”
It also suggested sprinkling the powdered substance on food to give your meals an “extra kick.” The site noted that you'll get drunk instantly by snorting the product, but it probably isn't a good idea.
The company that owns Palcohol, Lipsmark, has since taken those ideas off the website.
It now has recommendations that read:
Can Palcohol be added to food? Beer, wine and spirits are often added to dishes to enhance the flavor. When you add Palcohol to food, you're not really adding flavor to the dish, just alcohol. We've been experimenting with it like adding Powderita powder to guacamole, Cosmopolitan powder on a salad, V in a vodka sauce, etc. It gives the food a kick.
Palcohol is a new product, we have yet to understand its potential of being added to food. As always, please use it responsibly. Because it adds alcohol to the dish, do not serve the dish to minors.
Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it! It is not a responsible or smart way to use the product. To take precautions against this action, we've added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose. You would feel a lot of pain for very little gain. Just use it the right way.
Creator Mark Philips came up with the idea because he’s an avid outdoorsman, but didn’t want to carry bottles of alcohol while hiking and biking. So along with scientists, he helped develop Palcohol, which will only be sold in liquor stores.
Each one-ounce package is meant to be mixed with five ounces of water to equal a standard drink. It can also be added to other mixers to create your own drink. The different types include vodka, rum, cosmopolitan, mojito, powderita (you know, ‘wastin away again in Powderitaville’), and lemon drop.
Critics warn that the product resembles kids’ drinks like Kool-Aid and can be abused.