A California man is suing retailer Banana Republic for alleged “deceptive” advertising. Sajid Veera claims he was lured into the store by a 40 percent off sign. When he went to check out, none of the clothes he wanted to purchase were discounted.

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But isn’t this the kind of marketing shoppers have come to expect from stores?

Today on Your World, retail analyst Hitha Prabhakar told Neil that shoppers need to be savvy and read the fine print.

She said legally, the consumer does not have a case because Banana Republic is a private business.

“When you own a private business you basically can determine how you sell your items.”

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