Fox News host and best-selling author Greg Gutfeld will be releasing his new book, “Not Cool: The Hipster Elite and Their War on You” on Tuesday, March 18.

In “Not Cool,” Gutfeld, co-host of The Five and star of Red Eye, delves into the theory that America is suffering under the oppression of self-appointed edgy tastemakers – “the Cool” – who are in control of deeming what is good and bad in society. ​

Gutfeld gave Fox News Insider an exclusive preview of his new book in the blog below:

We often wonder why people do stupid things.

Stupid things that end up ruining your life.

How does one become an angry leftist, a destructive activist, or violent radical?

Can’t they see how wrong they are?

A person becomes all of those things for reasons we become anything – to be liked and be accepted. It's natural.

In fact, so many things we do - things that are wrong - happen because we want to be liked - we want to be cool.

I can think of ten things I've done, because I wanted to be cool. And all of them ended badly.  

The idea that a desire to be liked ends in compromising your values - is not a new idea. But the analysis of its pernicious effect throughout life is a first.

The cool's wicked fingers have permeated every nook and cranny of our lives, and harmed many of our once stable institutions. Wherever there is cool, there is weakness - because people become slaves to their insecurity.

If you look at relationships, politics, pop culture, the work world, religion, sex, even the military - the desire to be cool leads to an easy subversion of traditional views - because anything that undermines tradition is deemed cool.

The problem is, while cool seeks to bring down time-tested traits and behaviors, it offers nothing to replace it with. Except for a glamorous nihilism.

That’s what this book is about.

Here is more information from the press release:

So what is perceived as cool in today’s world that Gutfeld argues is exactly the opposite? Just to name a few:

Dependency as an acceptable lifestyle, independent of achievement. To the Cool there is no shame in letting someone else pay your way (including the government), even if you could pay it yourself.

Ridiculing women, minorities, and gays who reject this culture of dependency and victimization. Don’t hate them because they value capitalism and hard work.

Movements that reject American values in favor of American guilt. See Occupy Wall Street as one example, rejected by sensible Americans but coddled by the media.

Evil in film as a lesson plan for a romantic, rebellious reality. Any person, organization, or thing that rebels against structure is heroic, while anyone with a blackberry or briefcase is Hollywood shorthand for evil.

Politics is way cool, as long as it’s progressive. Conservatives by nature hate politics and politicians. Liberals love it, because it makes them feel cool.

Hero worship of celebrities based on fake edginess. Johnny Depp is not really a pirate. He’s a walking thrift store lamp. Doesn’t anyone remember when he was just a twerp trashing hotel rooms?

In NOT COOL, Gutfeld debunks the phony strategies the Cool use to enslave us and lays out the battle plan for reclaiming the real American ideal of cool (building businesses, protecting freedom at home and abroad, taking responsibility for your actions, and leaving other people alone to live as they damn well please). NOT COOL fights back against the culture of fakes, elitists, and creeps who want your soul. Entertaining and provocative, it is a guidebook to overcoming the Cool’s authoritarian regime and reemerging free of their chains forever.

Check out these links for a list of Gutfeld's tour dates and find out where you can purchase "Not Cool."

List of appearances:

Book link: