One man is taking up an unlikely cause: breastfeeding. Hector Cruz and his wife Nicole tried to conceive for over 10 years before Nicole became pregnant. After the birth of their daughter, Nicole had trouble breastfeeding.

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Their doctor recommended switching to formula, but the determined couple turned to a support group for advice. Eventually, Nicole was able to breastfeed after working with a lactation consultant.

Soon after, Cruz kicked off a campaign to educate other men about the importance of breastfeeding. He founded Project: BreastFeeding last year. Cruz photographs men holding their babies in a breastfeeding position, along with the phrase, “If I could, I would.”

According to, Cruz’s first photo shoot was with military families at Fort Campbell military base in Kentucky.

Today on Happening Now, Dr. Manny Alvarez said, “I think this is so cool.”

He said, “It’s a commitment that women do for their children which is very noble. We, men, have to be part of that process, encourage it, support it because at the end of the day it’s not only great for the children, but it’s wonderful for the mom.”

Read more about the campaign at

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