A new commercial for Sam Adams beer rolled out yesterday on the July 4th holiday ... and it's already creating waves of controversy over an omitted phrase.

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The manufacturer's decision to leave out "endowed by their creator" in its invocation of the Declaration of Independence has critics outraged, but Sam Adams says they were just following regulations.

In a statement, the company said:

"The Beer Institute Advertising Code says, 'Beer advertising and marketing materials should not include religion or religious themes.' We agree with that and try to adhere to these guidelines."

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