WATCH: Harris Faulkner Profiles the 'Jackie Robinson of the Ad Industry'
Roy Eaton has been called the Jackie Robinson of the advertising industry, breaking down barriers on Madison Avenue and going on to create some iconic jingles that you may remember from decades past.
Does the Beefaroni song ring a bell?
This morning, Harris Faulkner brought us an in-depth look at Eaton as part of Fox News' celebration of Black History Month.
Eaton, 83, detailed how he got his start in the industry, saying it was extremely segregated in the 1960s and not just for African Americans. He was originally on Madison Avenue hunting for a job writing music for television, but hadn't considered the ad industry. He eventually met an exec named Charlie Feldman, who was one of the first Jews to break through in the industry.
Feldman sent him home to come up with some music for 10 commercials and return the next day.
"They weren't just prejudiced against blacks, they were prejudiced against anybody who lived south of Mount Vernon. He said 'obviously you have talent. If you were white I'd hire you immediately. But you're not, and I want you to be the Jackie Robinson for our agency.'" Eaton recalled, remembering Feldman as a "saint."
The Harlem native said his mother taught him that blacks in America at that time needed to do "200 percent to get credit for 100 percent, so I when I came home with a 97 she said 'where's the other three percent?' So that was my standard of living, really."
Watch the full interview above, including the story of how that famous Beefarino ad was born.
Below, check out some exclusive bonus footage as Harris does a little singing.
Tune in to Fox and Friends each Friday morning this month as Harris talks to gold medal-winning Olympic boxer Claressa Shields, examines African Americans that have made their mark on the business world, and sits down with former Virginia Governor Doug Wilder. It's all part of the Ailes Apprentice Program's annual Black History Month series.