International House of Burgers? CEO Says IHOP Name Change Is 'High-Risk Maneuver'
The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.
IHOP teased its customers for a week on social media, saying it would be renaming its iconic restaurant "IHOb," but wouldn't reveal what the "b" stood for.
"I'd love to welcome all of America to the world's first 'IHOb' restaurant, which stands for the 'International House of Burgers,'" Darren Rebelez said.
Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination."
— IHOb (@IHOb) June 11, 2018
Rebelez reassured customers that it will always continue to serve the restaurant's famous pancakes and breakfast selections.
"In fact, you can get pancakes with your burger at the same time so you don't even have to choose," he said.
Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.
"Darren, if this doesn't work, it's pretty much your career. Just telling you," Brian Kilmeade warned
Rebelez also said that the menu shake-up and temporary new name was a "high-risk maneuver."
The new burgers are available with unlimited french fries and a drink for $6.99.
The name change quickly trended on Twitter, with plenty of upset pancake lovers...
Congrats on naming your restaurant after the item I'd be least likely to get there. What an epic failure.
— Tiffany Byrd (@T_Byrd519) June 11, 2018
Your marketing team needs to be fired...ASAP.
— Nicole (@Littlebethell) June 11, 2018
International house of bad ideas
— CoachK in the Grove (@kyledavis916) June 11, 2018
They did have burgers before But who goes to a breakfast joint for burgers? Nobody.
— dierdre. (@dierdrereally) June 11, 2018