Outspoken basketball dad and businessman LaVar Ball had a strong message for NFL players who disapprove of the league's new national anthem policy.

The NFL announced in May that it has adopted a policy of issuing fines to teams and league personnel who do not “stand and show respect for the flag and the anthem.”

The league will allow players to stay in the locker room during the anthem, but teams will be fined if their players kneel on the field.

The policy comes in wake of controversial protests that were started by former San Francisco 49ers quarterback Colin Kaepernick.

TMZ caught up with Ball, who said he thinks the NFL went too far with the new rule, while acknowledging that a private company has a right to create and enforce its own policies.


Dozens Gather Outside NFL Headquarters to Protest for Players' 'Right to Kneel'

Trump: Maybe NFL Players Who Don't Stand for Anthem 'Shouldn't Be in the Country'


"It's their league. If you don't want to do it, get out their league," Ball said.

"That's why I got my own league. Do what I want," he added, referring to his new junior basketball league, the JBA, which he will be running himself.

As for the anthem policy in the JBA, Ball said the players will be standing.

"I got some youngsters, man. They going to do the anthem. They not going to be kneeling and doing all that."


Diamond & Silk: Anthem Protesters Should Kneel in Locker Room or 'the Unemployment Line'

Dale Earnhardt's Grandson Honors America's Fallen at Memorial Day NASCAR Race

High School Senior Told She Can't Wear Army Sash at Graduation