Sean Hannity called for his viewers and radio listeners to "stop smashing your Keurig" machines, after several fans uploaded clips of them destroying the Vermont-based manufacturer's ubiquitous office accessory.
The anti-Keurig protest began when the president of the left-wing advocacy group Media Matters for America tweeted at the company that Hannity was allegedly defending Alabama Judge Roy Moore (R) and disparaging his accusers.
Hannity replayed tape of the interview to show that MMFA's Angelo Carusone deliberately took him out of context in order to convince advertisers to silence him as a prominent conservative voice.
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
"Please stop smashing your Keurig coffee machines," Hannity said, adding that he personally owns five of them, and that boycotts are a form of censorship.
He said he believed Keurig CEO Bob Gamgort, who said in a email obtained by the Washington Post that publicly making a decision about sponsorship over the politically-charged topic of Moore's allegations was inappropriate.
Hannity said Carusone and MMFA "successfully targeted and preyed upon" Keurig, as "the most anti-free speech, pro-censorship group in the U.S. today."
He said the incident proves MMFA poses a "clear and present danger" to free speech, especially among those on the right.
Hannity said MMFA engages in "liberal fascism" in the vein of Saul Alinsky to try to dry up conservatives' resources and silence them.
MMFA was founded by David Brock, a former conservative journalist-turned Clinton ally.
Within a few years of writing a book critical of Anita Hill, the academic who accused Justice Clarence Thomas of harassment, Brock had switched ideologies and in 2004 founded MMFA.
A top contender in the 2018 Pennsylvania gubernatorial race, State Sen. Scott Wagner (R-York), recently said he has been routinely "tracked" on the campaign trail by a member of a PAC linked to another Brock group, American Bridge.
Wagner made news earlier this year when he forcibly took the man's recording device while in the midst of a stump speech, claiming the man was from American Bridge.