The New York City activist who made a 2010 New York governor's debate go viral with his "Rent Is Too Damn High" proclamation is again running for office, the New York Observer reported.

Jimmy McMillan, who ran against Carl Paladino (R-Buffalo) and Gov. Andrew Cuomo (D-N.Y.) in 2010 on The Rent Is Too Damn High Party ticket, is seeking to replace a retiring city councilwoman in this year's election.

McMillan will run as a Republican in a heavily Democratic Lower Manhattan district against one of three Democrats vying to replace Councilwoman Rosie Mendez (D).


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After his unsuccessful run for governor in 2010, McMillan made some public appearances preaching his mantra of lowering urban rents and strengthening tenants' rights.

In recent presidential elections, he endorsed Barack Obama in 2012, and Donald Trump in 2016, citing Trump's support for veterans like himself, according to the Observer.

McMillan ran for mayor of New York in 2013 on his "Rent Is Too Damn High" party line, but, according to the Observer, also endorsed Anthony Weiner (D-Brooklyn) in that race as well.

if he wins, McMillan would join a starkly outnumbered Republican caucus of three led by Minority Leader Steven Matteo (R-Staten Island) in the 51-member body.


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Watch McMillan's viral 2010 pronouncement below: