The department store Nordstrom announced Thursday that it has dropped the fashion line of President Donald Trump's daughter Ivanka, blaming declining sales.
In a statement, Nordstrom defended the move, saying it was not a political decision.
"We've said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we've decided not to buy it for this season," the statement read.
The retailer also said it typically cuts about 10 percent of its inventory each year to make room for new lines.
The move comes amid calls for a boycott against stores that carry any products related to the Trump family. The #GrabYourWallet campaign, founded by Shannon Coulter, is specifically targeting merchandise associated with Donald and Ivanka.
The reaction to Nordstrom's decision has been mixed on social media.
Big news everyone. You did this. I am in awe. https://t.co/q9vwmyfpbn
— Shannon Coulter (@shannoncoulter) February 2, 2017
@IvankaTrump U don't NEED Nordstrom. God has given you this opportunity to help the USA! We really like you! Thank you. Hubby NY GOV? :)
— Cynthia Conkling (@CynthiaConkling) February 3, 2017
— Christine (@LovenBeauty4me) February 3, 2017
— Kris (@Sophiesmom78) February 3, 2017
— Mikey Karen Connell (@Karen_mikey1111) February 3, 2017
— Clussia D (@clussia) February 3, 2017
— Forever DEPLORABLE (@RiderFine4TRUMP) February 3, 2017
— Wxyz (@PhoolanDevi86) February 3, 2017
Retailers are already in trouble. Bad move on your part to drop Ivanka Trump's clothing line. #Nordstrom
— Jane Whitely (@bjanewhitely) February 3, 2017
— Stephanie Livney (@Srrl11Srrl) February 3, 2017
— Melissa Johnson (@littlemsspiggy) February 3, 2017
Was this a good move? Tell us in the comments section.