Trump Campaign Pollster Explains What They Saw That Others Didn't
It's no secret that pundits and pollsters around the country got the election all wrong.
But the pollsters in the Donald Trump campaign saw it differently, and they correctly forecasted his victory over Hillary Clinton.
On "Fox & Friends Weekend," one of those Trump pollsters, Adam Geller, explained how they did it.
"You can't just look at the top lines, you can't just conclude anything on the fact that you're down a point here or two points there," Geller said. "You have to look at the totality of it. Who wants change? Who's most likely to show up? Does the 2012 model match reality?"
He said that the 2016 election shows the importance of looking past the top line numbers and taking a closer look at undecided voters.
"Figuring out how those undecided voters are going to break goes a long way to figuring out what may happen on Election Day," Geller explained.
He noted that Clinton's poll numbers closely mapped to actual election numbers in states like Michigan, Pennsylvania and Wisconsin.
He said the polls, however, grossly underestimated Trump's turnout on Election Day, which was largely driven by Americans' desire for a candidate of change.
"There was one change candidate, and that was Donald Trump. And Clinton was then the functional incumbent," Geller explained. "And a lot of times in politics, undecided voters don't go to the incumbent or the functional incumbent. They go to the challenger."
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