Karl Rove: This Is What Trump Must Do Now to Turn His Campaign Around
Former George W. Bush senior advisor Karl Rove appeared on Happening Now to react to a scathing Wall Street Journal editorial that said Donald Trump should focus on confronting Hillary Clinton, rather than attacking the media, or consider turning the nomination over to his running mate, Indiana Gov. Mike Pence.
Rove, the architect of Bush's two election victories, told Jenna Lee that Trump needs to pivot to a “sustained attack on Hillary Clinton and Barack Obama and their failings,” and engineer a “sustained effort” to explain that “the kind of change [he] represents is different than the status quo that Hillary Clinton represents.”
The Wall Street Journal editorial board wrote Monday that, by focusing on critics in the media, the window for a “Trump pivot” toward delineating policy differences with Clinton is closing.
“Rather than reassure voters and try to repair his image, the New Yorker has spent the last three weeks giving his critics more ammunition,” the paper said.
The Journal also gave Trump somewhat of an ultimatum to change his campaign’s focus, or allow the Republican Party to focus on down-ballot races and turn over the nomination to Pence:
“If they can’t get Mr. Trump to change his act by Labor Day, the GOP will have no choice but to write off the nominee as hopeless and focus on salvaging the Senate and House and other down-ballot races. [Trump] needs to… decide if he wants to behave like someone who wants to be President—or turn the nomination over to Mike Pence.”
Rove agreed that the Trump campaign should follow Clinton’s criticisms rather than those from the media, and form a “deliberate plan to go after her each and every opportunity he can,” adding that the Republican nominee should focus mainly on the “20 percent” of swing voters rather than the steadfast base he has cultivated over the last year.
He advised Trump to write a "big check" to his campaign and immediately begin running TV ads in battleground states to match Clinton's spending on TV ads.
"It's gonna send a signal that he is in this to win," said Rove.
He said that in addition to an address on combating ISIS, Trump should combine it with TV ads in key swing states that emphasize his message about taking on Islamic terror
Watch the full interview above and let us know what you think.