AMC Theatres announced this morning that it will not move forward with the idea of letting people text-message in the theater.

In a statement, AMC said it was thinking of testing out the new policy in select theaters, but scrapped the idea after a backlash from customers.

"We have heard loud and clear that this a concept our audience does not want," the statement read, saying the idea is now on the "cutting room floor."

The company's policy remains "no texting allowed" during movie showings. 

AMC made headlines earlier this week when CEO Adam Aron suggested that texting in some theaters could be allowed in the future as a way to appeal to millennial customers.


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