Many Republican presidential candidates had to dig deep in their wallets for yesterday's first-in-the-nation primary, but some enjoyed a better return on their investments than others.
According to ad buy data from Morning Consult, Jeb Bush’s campaign and the super PAC backing him spent a staggering combined $36.1 million on ads in New Hampshire.
With his fourth-place finish, that ultimately comes out to about $1,200 per vote, Garrett Tenney reports.
To put things in perspective, that was more than double of what Chris Christie, the second biggest spender, dropped.
Analysts now estimate that each vote cost Christie about $852 and Marco Rubio about $508.
On the other end of the spectrum, Donald Trump’s victory became even more impressive considering the fact that data shows he only spent $3.7 million on ads.
That amounts to only about $40 per vote for the GOP front-runner, who’s traditionally favored social media over more conventional platforms.
Meanwhile, Ted Cruz still managed to come out in third despite only spending about $18 per vote, Tenney reported.
Watch him break down all the math, above.