Fox Business Network Draws 11 Million Viewers for GOP Debate
Fox Business Network’s (FBN) second Republican presidential debate was the number one rated program in all of cable news last night, drawing 11 million total viewers and 3 million in the advertiser-friendly demo of adults aged 25 to 54, making it the second highest-rated program in network history.
Moderated by FBN’s Neil Cavuto and Maria Bartiromo, the debate was also a driving force online, earning 1.165 million peak concurrent streams, just behind FBN’s record-breaking 1.4 million streams in November.
Taking place in North Charleston, S.C., the debate was the first of the election season following the FBN’s universally praised first debate, which earned a record-breaking 13.5 million viewers last November.
In addition, FBN’s post-debate coverage with Neil Cavuto topped all of cable with 2.25 million viewers. Altogether, the network’s 8-11PM/ET primetime coverage earned 8.5 million viewers, surpassing all other cable news networks.
Additionally, the 6PM/ET debate, moderated by FBN’s Sandra Smith and Trish Regan pulled in 2 million total viewers and 289,000 in the demo.
The combined event was also a driving force on social media. Socialbakers ranked FBN as the number one Business News Brand on Twitter in terms of Total Interactions, beating out Bloomberg, CNBC and CNN Money. Additionally, the debate was mentioned in over 912,000 tweets, which was 5 percent higher than FBN’s November debate according to Spreadfast.
Following the network’s ratings milestone first debate, FBN has seen its ratings increase by more than 30 percent across Business Day, closing out 2015 as the fastest growing network on television. The ratings momentum has continued into the New Year with Business Day ratings seeing 123 percent improvement over last year. In addition, as the markets are in the midst of their worst start ever, FBN’s breaking news coverage has consistently bested rival CNBC in the demo for Business Day, most recently earning a 4 percent advantage over CNBC on Wednesday.
Read the full press release, here.