More than 200 women claim in a class-action lawsuit that Wen shampoos and conditioners caused their hair to fall out.
The products, seen frequently in late-night infomercials starring hair stylist Chaz Dean, have been endorsed by celebs like Alyssa Milano, Angie Harmon and Brooke Shields.
The Daily Beast reported:
According to court papers, nurse practitioner Amy Friedman bought the WEN Sweet Almond Mint basic kit in January of 2014 for $29.95, and within two weeks “began losing substantial and abnormal amounts of hair.” The shedding continued, she said, for approximately three weeks after she stopped using WEN, and eventually resulted in her losing “one quarter to one third” of the hair on her head. In an attempt to regrow her hair, she claims that she was forced to spend a substantial amount money on vitamins and extensions to mask the loss.
The suit alleges that Friedman’s complaint is only the tip of the iceberg—and states that the number of potential plaintiffs in the class suit could number “in the thousands or tens of thousands.”
Angry users of the hair products have taken to social media and flooded online forums, like Consumer Affairs, with horror stories.
Thank you wen.. For making my hair fall out pic.twitter.com/RlXHEOnwmL
— NotLexie (@lexiechristinee) September 17, 2015
— lori frank (@lorifrank1) July 24, 2015
Dean advertises the Wen products as a sulfate-free alternative to store-bought shampoos, conditioners and other daily hair care products.
Infomercial giant Guthy-Renker said in a statement: “Importantly, there is no scientific evidence to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to WEN hair products. We intend to vigorously contest the allegations made against our products. And, we encourage any customer with any questions to contact us.”