A new ABC News/Washington Post poll reveals that Hillary Clinton's support among women is plunging, while Donald Trump is making gains with female voters.
71 percent of Democratic-leaning female voters said in July that they expected to vote for Clinton, but only 42 percent do now, a drop of 29 percent in just eight weeks.
According to a new CNN/ORC poll, Trump has increased his lead among Republican women, boosting his share to 33 percent of female voters, up from 20 percent one month ago.
GOP pollster Lee Carter said on "Your World" that women are sending a clear message that they want something different, and a non-establishment candidate like Trump looks more and more appealing compared to a Washington insider like Clinton.
"He's talking about these issues that really matter," Carter said. "He's talking about minimum wage, he's talking about things that women care about."
She added that even more than policy, women are drawn to Trump because he's saying things about the U.S. economy and the direction of the country that they wish other candidates would say.
Carter said the numbers in the polls can also be attributed to what Clinton is doing wrong.
"She's not very likeable right now. When we're talking to folks, people are getting turned off from her by the minute. Her trust factor is decreasing. And I think that's really playing into Trump's favor."
Watch more above.