Starbucks: Pumpkin Spice Latte Will Now Be Made With Real Pumpkin
Starbucks said Monday that its beloved pumpkin spice latte will now be made with real pumpkin and without caramel coloring.
The popular fall drink was criticized by blogger Vani Hari a year ago. The "Food Babe" slammed the chain for not disclosing the drink's ingredients.
Eventually she obtained the complete list, highlighting the fact that the latte contained no real pumpkin and was laced with caramel coloring.
You’ve probably heard me talk about caramel coloring before, and that’s because I think it’s one of the most hazardous chemicals being added to our food. Although it sounds harmless, food safety and consumer watch dog groups say it is not.
There are four different types (classes) of caramel coloring and two of those types contain the dangerous substance 4-methylimidazole (4-Mel). Starbucks uses Class IV Caramel Color, considered the most harmful type that contains 4-Mel, in many of their drink syrups and sauces. It’s even in their whipped cream!
CEO Howard Schultz has said that the pumpkin spice latte is the “most popular seasonal beverage" that the company has ever sold.
Starbucks highlighted the change on Twitter, via a tweet from the official account of the pumpkin spice latte.
In between a yoga retreat and a vision quest, I made a big decision to use real pumpkin. My dad is so proud. http://t.co/2gmKiRAkhe
— Pumpkin Spice Latte (@TheRealPSL) August 17, 2015
Panera Bread has also said their version of the drink will be made with real pumpkin and “entirely without artificial colors, flavors, sweeteners, preservatives or high fructose corn syrup.”